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Database Marketing

What will work best for your organization?

Have you done any tests to decide which blend of activities serves you best?

Database Building and Development
We will help you identify your target audience and decision makers, and can build or scrub a database for your strategic outreach efforts.

Once you’ve identified the best audience for your marketing efforts, how do you know what messages will effectively get their attention? PWMG views messaging as an integral part of every marketing program. We help our clients develop or refine a messaging strategy for maximum impact and keep it consistent across all channels, resulting in a powerful brand presence.

Email Marketing
Email outreach has nearly replaced direct mail marketing as the standard for impactful and cost-effective delivery of business messages. PWMG not only helps our clients leverage their databases effectively, but leads them through the process of creating powerful and compelling email marketing campaigns. Then we track results to measure the ROI of each campaign, and provide follow-up steps to maximize the impact of the outreach.

Direct Mail Marketing
For those companies who still want to maintain the visual and tactile effect of a targeted direct mail campaign, we offer a full range of services. From logo design to graphic design and content development, PWMG will make sure your brand is represented in a fresh, modern way that resonates with your prospects and clients.

Website Development
Often one of the first experiences a prospect has with your company, your website creates a critical first impression. PWMG can develop your website from concept to launch, including design, content, Search Engine Optimization (SEO), blog creation and updates, and social media.

Related PWMG Case Studies
Property Inspection Vendor Revamps Messag
ing and Website as Precursor to Big Sales Year
Global Market Research Firm Turns to PR and Thought Leadership Campaign to Boost Industry Awareness and Sales
Financial Advisory Firm Leverages Public Relations Campaign to Promote Merger and New Capabilities
University Doubles Enrollment in Executive MBA Program with Marketing Strategy, PR and Lead Generation Campaign

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